Copywriting + content: Selected websites, emails, and other digital projects I’ve worked on.
Clorox: Developed the content strategy and wrote all copy for Clorox’s first DTC ecommerce experience, launched 2022
Descript Creator HQ: For the 2023 relaunch of Descript’s content hub for audio and video creators, I was a contributing editor
Natural Vitality: When the celebrated supplement brand needed a refresh of product landing pages in 2021, I led voice and copy
5 Ways to Make Eyes Look Bigger email: Marketing email using how-to content to drive sales of specific eye makeup products
Messy Hair email: Another example of a content-driven email to promote and sell hair products for the brand Sachajuan
“Stranger Things” x CASETiFY: Wrote all ecommerce copy for the launch of a 2020 collaboration with the hit Netflix series
Writing: Selected bylines from around the web.
Work From Home // California Closets Ideas of Order magazine, issue 4, 2021
Jeremiah Brent’s Work Studio // California Closets Ideas of Order magazine, issue 2, 2019
Michelle Adams’ Basement Craft Space // California Closets Ideas of Order magazine, issue 2, 2019
End-Of-Summer-Purge! 9 Things You Should Get Rid Of Now // Trulia; syndicated on Huffington Post
Get Firmer, Brighter Skin at Home With This 5-Step DIY Facial Massage // Thrive Market
Guide to Weight Loss for Obese Dogs // NomNomNow
The Secret to Getting More Volume in Your Ponytail // Beautylish
8 Ways to Stay Safe at the Pool or Beach This Summer // One Medical
From Family Feud Tryouts to Viral Stardom // Family Feud
15 Photos That Prove Dogs Are Just Like Humans // Refinery29
Charlotte Tilbury: From World-Class Makeup Artist to Global Beauty Icon // Beautylish
Greenway 2020's Vision for a Greener, Cleaner Los Angeles // Zipcar
The Reverse Hanger Trick and 9 More Decluttering Hacks // Trulia
How Altering the Shape of Your Brows Can Change Your Whole Face // Beautylish
Profile: The Detroit Bus Company Gets a Stalled City Moving Again // Zipcar
Editing: Publications and websites I've edited, past and present.
California Closets’ Ideas of Order: The brand’s award-winning interior design magazine; I’ve contributed as an editor since 2018
Thrive Market: Daily recipes, health tips, and lifestyle content to support the brand's e-commerce experience
DogVacay blog (acquired by Rover): Pet tips, tricks, advice, and (naturally) lots of adorable pup photos and videos
Beautylish editorial vertical: Hair and makeup how-tos, DIYs, product reviews and spotlights, and beauty influencer profiles
Groupon Getaways: Groupon's travel channel in partnership with Expedia, with travel guide content and package deals
Whole Living: I edited the beauty and front-of-book sections of this Martha Stewart Living monthly (no longer in print)
Thrive Market '5-Day Detox': A full book of meal plans and recipes created as a marketing piece; I did the top-edit and copyedit
Print: Publications, brochures, annual reports, and other print pieces I’ve worked on.
