Found Health
WEBSITE REDESIGN
copywriting / UI, UX
Found is one of the largest online weight care clinics in the U.S. In 2023, they needed a site redesign because the product had evolved quite a bit. The main goal was to more effectively communicate Found’s offering and standing as a leader in the virtual health market, while also optimizing the site for SEO and improving funnel metrics, page load speeds, and accessibility.
My role: Copywriter
Found’s in-house marketers teamed up with the agency 8020 to redesign the site on Webflow and hired me to handle the writing. I updated the storytelling across several key pages, including the homepage and about, program, medication, and careers pages.
To stay within our two-month timeline, we kept the site architecture largely intact while improving the user journeys and messaging. We also added crawlable copy and keywords to improve SEO and created interactive modules to quickly convey what Found does and the amazing results 250K+ members have achieved using the platform.
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Collaborators // marketing director: Gaby Izarra, product designer: Anfernee Grant at 8020 agency, head of content: Katrina Frolov
Touchpoints across the new site tell visitors what’s unique about Found’s weight loss program—it’s personalized to your needs, designed by clinical experts, and includes science-backed medications—while CTAs bring users to a pre-purchase questionnaire.
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MEDICATION KIT: Before & After
BEFORE
AFTER
Found’s clinicians often prescribe weight-loss medications. To help existing and prospective members compare them, we reimagined a text-based module into an interactive carousel with photos, icons, and copy bullets with classifications, benefits, and other info about each.
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PROGRAM PAGE: Before & After
BEFORE
AFTER
The original Program page and headline (left) didn’t convey much about Found, and the overall page copy was dense and overwhelming. The redesigned page (right) puts what Found does—weight care—front and center, communicates the programs’s well-rounded approach in fewer words, and brings users to a pre-purchase quiz above the fold.
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CAREERS PAGE: Before & After
BEFORE
AFTER
The original Careers page (left) lacked a CTA above the fold. We added that in the redesign (right) while updating the brand voice, look, and feel.
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CAREERS PAGE: Employee Testimonials Module
below: Also for the new Careers page, the team asked me to condense data from a survey into a format that would show Found’s values and what employees love about working there. The final scrollable module page brings the people behind the brand to life through testimonial quotes and numbers.
below: More excerpts from the redesigned Program, About, and Medication pages, including a weight loss calculator.
