IDEAS OF ORDER
copyediting / feature writing / research / editorial management
California Closets
With Ideas of Order, California Closets’ annual interior design magazine, the goal was to situate the beloved organization brand as a thought leader with a clear interior design point of view (and showcase product without selling it). The magazine blew past KPIs for ROI and earned 5 industry awards including 2 Content Council Pearl Gold Awards for Best Magazine: Editorial and Best Magazine: Design.
My role: Contributing Editor & Writer
For volumes 2, 3, and 4 and IdeasOfOrder.com, I was a contributing editor. I wrote feature profiles, organized interviews, sourced images and assets, and tracked articles from conception and assignment, through several rounds of edits, into their final published form.
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Collaborators // editorial director: Carrie Tuhy, art director: Sakoto Furuta, editor: Shawn M. Gauthier, Redbird agency
After launch, the Ideas of Order website boosted digital leads to the brand by 10% vs. other California Closets channels.
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below: A feature story I wrote for the Home issue showcasing creative home offices.
